The rise of NIL (Name, Image, and Likeness) deals has transformed college sports — and few athletes have seized the moment quite like Angel Reese. In 2025, the LSU basketball star is not just one of the top players in women’s college hoops, she’s one of the savviest young entrepreneurs in all of college athletics.
Known for her dynamic presence both on the court and across social media, Reese is building a brand that goes far beyond basketball. In an era where athlete-driven business is reshaping the sports economy, she’s becoming a blueprint for how to turn athletic success into a multi-stream revenue empire.
In this article, we explore Angel Reese’s current net worth in 2025, the key income streams driving her wealth, and why her strategy is setting a new model for athlete entrepreneurs of the future.
On-Court Success: Building Value Through Performance
At the foundation of Angel Reese’s growing wealth is her continued dominance on the court. Nicknamed “Bayou Barbie,” Reese became a national sensation with her breakout 2022-2023 season, leading LSU to a historic NCAA Championship and earning Most Outstanding Player honors in the process.
Since then, she’s only strengthened her profile. With double-double averages, highlight-reel performances, and continued appearances in deep NCAA tournament runs, Reese has cemented her place as one of the most valuable athletes in college basketball.
This on-court excellence has driven a surge in fan engagement at LSU — boosting ticket sales, merchandise revenue, and the school’s national profile. Reese’s jerseys and merch consistently rank among the top sellers in college sports, further proof of her commercial appeal.
But perhaps most importantly, Reese’s performance creates the leverage that fuels her off-court earnings. In the NIL era, brands prioritize athletes who combine elite performance with mainstream visibility — and Reese checks both boxes.
NIL Deals: The Game-Changing Revenue Stream
For Angel Reese, the biggest financial shift has come from NIL deals — a new revenue stream that didn’t exist for college athletes just a few years ago.
By 2025, Reese has secured some of the most high-profile NIL partnerships in college sports. Her deal portfolio includes major brands across beauty (Mielle Organics), sportswear (including Reebok, where she was one of the first athletes signed under Shaquille O’Neal’s leadership), lifestyle, and fitness. She has also partnered with Amazon, Coach, and Starry, among others.
Industry sources estimate that top women’s college basketball stars like Reese can now earn well into seven figures annually from NIL deals. While exact numbers remain private, Reese has publicly hinted that her earnings are already exceeding what many WNBA players make — a remarkable shift in the economics of women’s sports.
What makes Reese such a perfect NIL star is her crossover appeal. She resonates not just with basketball fans, but with Gen Z consumers, fashion enthusiasts, and the broader world of youth culture. That versatility makes her an ideal partner for brands seeking to connect with today’s key markets.
Media, Social, and Business Moves Beyond Basketball
Beyond NIL deals, Angel Reese is also building a business platform that extends across media and social entrepreneurship.
Her social media following is massive — with millions of Instagram and TikTok followers, Reese consistently ranks among the most followed college athletes in the US. This audience allows her to monetize directly through platform revenue sharing and sponsored content — a growing piece of her income mix.
Reese’s media presence has expanded as well. In addition to frequent appearances on ESPN, CBS, and sports podcasts, she’s crossed into mainstream media — with features in outlets like Elle, Vogue, and The New York Times. Her image as a style icon and empowered athlete makes her highly marketable beyond the sports world.
There are signs that business ventures are next. Reese has hinted at potential moves into fashion entrepreneurship, with her own apparel lines or beauty collaborations likely on the horizon. With her blend of athletic credibility and cultural influence, the opportunity to create owned brands is clear — a long-term wealth driver beyond temporary endorsement deals.
Future Potential: From College Star to Business Mogul?
As Angel Reese prepares for the next stage of her career, her earning potential could grow dramatically.
If she enters the WNBA, her endorsement value would likely remain higher than her league salary — but with professional status, she could pursue even larger brand deals, including global partnerships with major sportswear and luxury brands.
Her potential isn’t limited to the US. As women’s basketball continues its global growth, markets in Europe, Asia, and Africa offer new opportunities — not just for playing contracts, but for international brand work. With her global-ready persona, Reese is well positioned to be a face of the sport worldwide.
Most importantly, Angel Reese’s approach is redefining what it means to be a modern athlete. She’s showing that college athletes can be entrepreneurs, brand builders, and media personalities—laying the foundation for generational wealth while still in school.
In 2025, her net worth is already impressive. But the real story is the empire she’s building — one that could make her one of the most influential figures in sports business for years to come.